Aug 2013 22

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Jun 2013 14
Exploding Target Originators Make Major Marketing Move   
Tannerite® Sports catalyzes with the marketing and PR gunners at Traditions Media, LLC
Pleasant Hill, OR (June 14, 2013) – There are puns galore when talking about exploding targets. In an effort to not sound corny, let’s save a few bullets for the future. (There, we used it up.) Now onto the news…
Tannerite® Sports is proud to announce its new marketing partnership with Traditions Media. The inventors and patent holders of binary (two-part) targets, Tannerite® aims to tell the real story about exploding targets and how the Oregon company pioneered the safest and most effective products on the market – Traditions Media will provide that voice.
Traditions Media is a public relations, communications and marketing group with a focus on outdoor recreational sports. Blue chip content producers, Traditions Media will headman the ideation and development of Tannerite® press materials, sales collateral, catalogs and how-to articles. Moreover, Traditions Media will keep Tannerite’s website content rich and fresh.
Identity and brand stewardship are core to Tradition Media’s scope of services as well. Traditions Media’s Leslie Sundahl-Vick says this about the magnitude of the Tannerite® brand: “Being the first means a lot; and a brand like Tannerite® must trumpet that fact, especially in a marketplace quickly filling with copycats.
“Traditions Media will ensure that everyone from buyers to distributors, retailers to the target shooters and hunters will know that the Tannerite® name means the first, best and safest.”
Another substantial component to Tradition Media’s offering is social media strategy. Dena  Woerner, who will serve as Tannerite’s primary media contact, has extensive knowledge of the rapidly growing and evolving social media realm. Degreed in marketing and communications, Woerner has taught social media and written successful strategies for companies in the outdoors industry.
“Social media is a powerful tool, especially when it comes to perception. The real story can differ greatly from what some people are saying online. Traditions Media will use social media to promote Tannerite® while at the same time monitoring and responding to falsehoods in a positive way.”
Tannerite® President and binary target inventor Dan Tanner is optimistic about the company’s future and new marketing partnership with Traditions Media. “We are very excited to work with their team. We are passionate about the Tannerite® brand and want to be agents of truth in telling the story about Tannerite® binary rifle targets, their purposes and safety, not to mention promote this very exciting way to practice long-range target shooting.”
Exploding targets are the shooters choice for long-range target practice. Tannerite® was the first to come to market with binary (two-part) exploding targets, and continues to manufacture the safest and highest quality exploding targets. Tannerite® products are used by hunters, recreational shooters and law enforcement agents to improve their accuracy and more fully enjoy the long-range shooting experience.


Dena Woerner
Phone: (501) 749-4575


Online Orders & Product Inquiries:
Phone: (541) 744-1406 ext. 1


Distributor & Dealer Sales Inquiries:
Phone: (541) 744-1406 ext. 6


May 2013 02

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May 2013 01


Our  invention is specifically designed to be safe! Tannerite® Brand Targets will not cause a fire, and are initiated by a center fire rifle. In October of 2011 Mythbusters tested the stability of MIXED Tannerite® Brand Targets being set off by a car wreck.


We have spent many hours perfecting our products. Tannerite® Brand Targets will not start a fire. Our videographer has tested this theory. below is a video with his finding.

The Binary Exploding Targets were invented and patented by Daniel J. Tanner. He has spent countless amount of hours in court proving the legalities of Tannerite® Brand Targets. We pursue any/all potential patent infringers aggressively.


When an order is placed  on our website or over the phone, it is shipped same if ordered before 3:00pm PST. Tannerite® Brand Targets are shipped via UPS or Fed-Ex Ground. For shipping times CLICK HERE! We do offer expedited shipping. If you would like a expedited shipping quote or more info, fee lfree to call our office.

Since the first shipment was made in late 2000, we have worked hard to do everthing we can for our customers. We follow all applicable laws. Although we can’t give legal advice for your specific questions, we can offer our informed decision which are backed by our legal teams. We stand by all of the products we sell. We will assure your complete and total satisfaction in every possible way. Our exploding targets are guaranteed 100% along with everthing else we sell!